C-MACC Weekly Sustainability and Energy Transition Report
Is Green Dead? Or Just Very Unwell
- 1st Topic of the Week: Is Green Dead – Green strategies are not working and are becoming less popular. The high-cost challenges are adding to growing political divides, and we see this slowing progress significantly – cleaner versus green is a better pathway today – especially if cleaner is not expensive – good enough vs perfect is key.
- 2nd Topic of the Week: More Resets – Somewhat related to the above, we are seeing more examples of our theme from last week – target resets, with Albemarle lowering its expected growth rates for lithium, as an example – there is much more revised guidance ahead across multiple sub-sectors this year in our view.
- Otherwise – We look at the challenges in the recycled polymer chain as prices fall, the carbon intensity of hydrogen and the impact on credits, more power hurdles, a couple of company reports of interest, and PVC.
Exhibit 1:The simple Google Trend data suggests that interest in green hydrogen may have peaked – our tracking of green project progress also supports this.

Source: Google, C-MACC Analysis, February 2024
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